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When it comes to maintenance,
preservation and restoration of natural
stones such as marble, granite,
travertine, limestone, onyx or
sandstone, nobody beat the vast
expertise and in-depth knowledge of MB
Stone founder and chairman,
Maurizio Bertoli. Recognized
within the stone industry
both domestically
and
internationally as one the foremost
stone experts, Maurizio
was well known
for his radical, “out-of-the-box” way of
thinking. It is this
"no-nonsense" attitude that made him a
force to be reckoned with.
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"Every
stone is different. For example,
not all
stones can be sealed.
Pretending to seal them anyway is not only a total waste of time and
money, but
just plain WRONG!"
~Maurizio Bertoli |
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Although MB Stone
manufactures a complete
line of specialty
products for maintenance
and preservation of
natural stone, Maurizio
was dedicated to the
principle of
"education
before any sale". This
means that he refused to
perform unnecessary
services or sell
unnecessary products
just to make an extra
buck.
His unshakable integrity led
Maurizio to rise against the official
stone establishment and bring to light,
among other issues,
many unethical
industry wide practices.
For example, the use of the
word granite to classify a variety of
stones not even
related to
true geological granite. This
practice mislead countless consumers
into buying stone labeled
“granite” and not
getting what they paid for.
MB STONE continues to work to
educate the public and ensure that the
stone industry operates fairly and
honestly.
To help consumers with their
problems and
grievances, he created and
co-founded
marblecleaning.org, which is
an
advocacy group of consumer and
consumers-to-be of natural stone
products, and
on of the few forums which provided
natural stone customers a platform to
fight back.
His dedication to the education of stone
consumers led him to
also develop the world
famous "lemon juice
(and oil) test" to
help consumers avoid industry scams and
determine on their own the suitability
of certain “granites”
and other stones for their specific
application.
MB Stone is founded on the
principle that a
uniform and global set of rules
do not apply to
the
vastly diversified field like natural
stone, and that no fancy brochure or
easy-to-remember catch phrase can be the
substitute for true knowledge and
professionalism. It is that belief,
along with a profound respect for nature
in all its forms, which
drove Maurizio
to share his knowledge and experience
with both industry professionals and the
consumer public, and
it is this same ideal that continues to
drive MB Stone today.
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